Food is hot right now thanks to successful TV shows and spin off cookbooks and magazines. Right around the world, people are watching food television shows in record numbers.
This extraordinary interest in food can be leveraged by any retailer to drive shopper traffic and sales, regardless of the products offered by the store.
It is easy to connect just about any category of products back to food. Here are some ideas based on different retail store categories:
Newsstand. Create a dining table display with a selection of food titles. This will guide customers to buy multiple titles at once. The display ought to look like a real table setting – maybe replicate an image from in one of the magazines.
Cards and stationery. Food in this space is all about creating a wonderful experience from the invitations to the place settings to the menu. Show how the products you sell can enhance the invited in-home food dining experience. With simple stationery items you have a wonderful opportunity to show how to deliver an exceptional food experience in the home.
Gifts. Seek out products on your shelves which could work as gifts for the host, gifts for diners or be used in some other way to enhance the dining experience. Show how the products work with an in-context stunning visual display.
Homewares. This is easy. Create the dining experience in-store with a beautiful table setting, a busy kitchen setting or even a simple small place setting with each display showing how your products enhance the in-home foodie experience. It is vitally important to show how your products work.
Fashion. The options here are endless. Consider a series of displays over weeks of showing how people can dress for different food occasions from the clothing you sell. From a foodie picnic through to a formal dinner – depending on the types of clothes you sell. Give the series a name, the foodie dining series, something catching which speaks to your target customers.
Hair and Nail Salon. Create a window display showing a dining setting using mannequins and arrows pointing to how styling from you can enhance the experience for the hosts and guests. The goal with such a display is to make it look different to what people would expect in a nail or hair salon – this will draw their attention.
Outdoors. Recreate an outdoor foodie experience in your store and get your customers wanting to buy your products to recreate this at home. This is an excellent opportunity to have cooking days where you take the static display and turn it into something tasty and enticing.
Baby. Babies attend all sorts of events from birthdays to family gatherings to special occasions like baptisms – where each has a food opportunity. Consider creating a display for a baby party showing off what to wear for these occasions.
Hardware. People working at home or elsewhere and using hardware lines like hammers, power tools, timber and the like work up a real appetite. Consider a themed display of food for the hard workers. Maybe even connect with a local cafe or restaurant.
While each of these ideas is about how to create something which is visually enticing and stunning, retailers could easily take them further and create special events offering food to further showcase the opportunities.
There are many ways you can connect the worldwide interest in food back with your retail store. Right now the opportunity is considerable. Go out, have fun and help your customers have fun too.